Social Media Management
Your audience,
fully tended.
Social media works when it's treated like a relationship — not a broadcast channel. We show up for your audience consistently, create content that earns attention, and build the kind of online presence that turns followers into regulars and regulars into advocates.
📸 Instagram
👍 Facebook
🎵 TikTok
💼 LinkedIn
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+284%
Reach this month
Instagram
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Your Biz
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Partner
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Local
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yourbusiness
2 hours ago
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Monthly Feature
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347 likes
yourbusiness Proud to serve Northeast Ohio for another year. Here's what our customers have been saying this month 🙌 #NortheastOhio #LocalFirst
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347
Likes on last post
The Hard Truth
Sporadic posting
doesn't just underperform —
it signals neglect.
When a potential customer checks your Instagram and sees the last post was four months ago, they don't think "they've been busy." They wonder if you're still in business — and they move on. Consistency isn't just good marketing. It's a trust signal.
Before Araceli Media
Posting whenever someone remembers to — once a month if that
Blurry phone photos with no caption strategy
Comments going unanswered for days or weeks
No cohesive look, no brand voice, no clear reason to follow
Follower count flat or declining month over month
With Araceli Media
3–5 posts per week, every week — without you lifting a finger
On-brand graphics, Reels, and photography-quality content
Comments and DMs responded to within the business day
A feed that looks intentional and converts lurkers into customers
Monthly growth in reach, engagement, and profile visits
What We Create
Six formats. One
cohesive brand.
Great social presence isn't one content type repeated endlessly. It's a mix of formats working together — educating, entertaining, humanizing, and converting — delivered consistently across every platform your audience lives on.
Short-Form Video & Reels
The highest-reach format on every major platform right now. We script, shoot (when local), or edit footage you provide into Reels and TikToks that get shown to new audiences beyond your existing followers.
InstagramTikTokFacebook
Branded Static Graphics
Professionally designed posts that look like they came from a real creative team — because they did. Announcements, promotions, quotes, stats, and seasonal content all on-brand every time.
All Platforms
Stories & Ephemeral Content
Behind-the-scenes moments, polls, countdowns, and quick updates that keep your brand visible in followers' daily feeds — even on days without a main feed post.
InstagramFacebook
Review & Testimonial Posts
Your best reviews deserve an audience beyond Google. We transform customer feedback into shareable social proof content — visually designed and copy-crafted to build trust with prospects seeing you for the first time.
InstagramFacebookLinkedIn
Event & Seasonal Campaigns
Holidays, local events, anniversaries, promotions — we plan these in advance and execute with enough lead time to actually build anticipation, not scramble the night before.
All Platforms
Long-Form & LinkedIn Content
For professional services and B2B-adjacent organizations, LinkedIn articles and thought leadership posts that position you as a credible voice in your field — not just someone who posts about their services.
LinkedInFacebook
Where We Work
Right platform.
Right audience.
Not every business needs to be on every platform. We assess where your audience actually spends time — and focus your effort and budget there instead of spreading thin across channels that won't convert.
📸
Instagram
The visual storefront for local businesses. Strong for restaurants, contractors, retail, and any business that benefits from showing their work. Reels currently offer the highest organic reach of any feature on the platform.
Best for: Visual businesses, restaurants, contractors, retail
👍
Facebook
Still the largest local audience in Northeast Ohio — especially the 35–65 demographic that makes purchasing decisions and shares recommendations. Groups, events, and community engagement remain uniquely strong here.
Best for: Community orgs, nonprofits, home services, chambers
🎵
TikTok
Not just for teenagers — TikTok's algorithm serves content to anyone interested in a topic, regardless of follower count. A single well-made video from a local plumber or restaurant can reach thousands of nearby viewers organically.
Best for: Restaurants, trades, any business with a visual process
💼
LinkedIn
The professional trust-builder. Attorneys, financial advisors, consultants, and Chamber organizations benefit most here. Content that demonstrates expertise reaches decision-makers who aren't active on consumer platforms.
Best for: Professional services, B2B, chambers, nonprofits
Every Month
Fully managed.
Zero lifting on your end.
You approve. We execute. Here's exactly what we handle every single month so you can stay focused on running your business.
Monthly Content Calendar
A full month of planned content submitted for your review before anything goes live. You see every post, every caption, every piece of creative — and give feedback before we schedule.
Custom Graphic Design
Every static post is designed from scratch in your brand colors, fonts, and visual style. No templates that look like everyone else's. No stock-photo-with-text-overlay that screams "we don't have a designer."
Caption & Hashtag Strategy
Captions written in your brand voice — not generic, not robotic. Every post includes a researched hashtag set relevant to your industry and location to maximize discoverability with local audiences.
Engagement & Responses
Comments, DMs, and mentions monitored and responded to within business hours. We handle routine responses ourselves and flag anything that needs your personal voice — so nothing goes ignored.
Monthly Analytics Report
Reach, impressions, engagement rate, follower growth, and top-performing posts — in a clean, one-page summary you can actually read. We tell you what performed, what we're changing, and why.
Paid Promotion (Add-On)
Want to boost a post or run a targeted local ad campaign? We layer paid social onto the organic strategy when it makes sense — targeting by zip code, interest, age, and behavior for maximum relevance.
A Northeast Ohio Restaurant. Real Numbers.
"Our Instagram actually brings people in the door now. We'll have someone say they found us on social at least twice a day."
A Northeast Ohio restaurant came to us with 340 Instagram followers, posting maybe once a week, and zero strategy. Twelve months in: a following that grew 6× organically, consistent weekly engagement from their local community, and a direct line from social content to foot traffic — tracked through offer redemptions tied to specific posts.
— Restaurant Client, Northeast Ohio
Start Growing Your Audience →
6×
Follower growth in 12 months — all organic
340
Where they started — followers at handoff
2×
Daily mentions of social as a discovery source
12
Months to full audience transformation
Common Questions
What people ask
before they sign on.
Social media management comes with more questions than most services — because there are more moving parts. Here's what we hear most often.
Ask us anything →Do I have to provide photos or video?
Not necessarily. We design branded graphics that don't require original photography. If you do have photos — even just good phone shots from around your business — we'll work with them. For clients who want video content, we can coordinate a monthly or quarterly shoot, or coach you on capturing short clips we'll edit. We adapt to what you have available.
How much input do I need to give each month?
As much or as little as you want. Some clients review the monthly content calendar, give quick feedback, and stay hands-off otherwise. Others want to be more involved in the creative direction. We build our process around your availability — the minimum is one review touchpoint per month so nothing gets published without your approval.
How long until I see growth in followers and engagement?
Most clients see measurable improvement within 60–90 days. The algorithm rewards consistency, so the first 30 days are about establishing the cadence. By month three, reach and engagement typically begin climbing as the platforms recognize your account as actively publishing quality content. Follower growth is steadier and takes longer — expect meaningful numbers by month six.
Will the content actually sound like us?
That's the job. Before we write a single caption, we spend time understanding your tone, your values, and how you actually talk to customers. We develop a brand voice guide for your account and use it as the standard for everything we write. If a draft doesn't sound right, you tell us, we revise it — that feedback loop is how the voice gets sharper over time.
Which platforms do you recommend for my type of business?
We give you an honest recommendation after we understand your audience, your goals, and your capacity. For most local businesses, Instagram and Facebook are the highest-priority starting points. TikTok makes sense for businesses with a visual process or younger demographic. LinkedIn is worth it for professional services. We'd rather you do two platforms well than five platforms poorly.
Stop letting your
feed go quiet.
Tell us about your business and we'll show you what a real, managed social presence looks like for your specific audience — before you commit to anything.