Google Ads & PPC for Local Businesses | Araceli Media — Northeast Ohio
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Paid Search & PPC

Every dollar.
Accountable.

Most ad campaigns lose money quietly — on the wrong keywords, the wrong audiences, and landing pages that don't convert. We build campaigns where every dollar has a job, every click has a destination, and every result is tracked back to real revenue.

📢 Google Search Ads 📍 Local Services Ads 🎯 Display & Retargeting 📱 Performance Max
Google Guaranteed Local Services Ads
Your Business
★★★★★ 4.9
Top Rated
Competitor A
★★★☆☆ 3.7
Competitor B
★★★★☆ 4.1
competitor.com
Competitor — Generic Headline Here
Basic description with no clear value proposition or call to action...
Why Most Campaigns Fail

The budget isn't
the problem.
The setup is.

We audit campaigns from new clients every month. The same mistakes show up every time — and most of them have nothing to do with how much is being spent. They have to do with how the campaign was built.

Broad match keywords burning the budget
Running on broad match without negative keywords means your ad shows for completely irrelevant searches — and you pay every time someone clicks.
Sending traffic to a homepage, not a landing page
When someone clicks an ad, they expect to land on something directly relevant to their search. A homepage rarely converts. A purpose-built landing page does.
No conversion tracking installed
Without tracking, Google's algorithm optimizes for clicks — not calls or form fills. You end up paying for traffic that never becomes business.
Geography set too wide
A local plumber running ads visible to three counties wastes half their budget on people who will never call. Tight geo-targeting is a basic that gets skipped constantly.
What We Run

Three campaign types.
One unified strategy.

Not every business needs every campaign type. We assess your goals, your budget, and your competitive landscape — then recommend only what makes sense for your situation right now.

Most Impactful
🔍
Google Search Ads
Appear at the top of Google the moment someone searches for your exact service. Search ads capture active demand — people who already want what you offer and are ready to act.
High Intent Exact Match Immediate Traffic
📍
Local Services Ads
The Google Guaranteed badge that appears above organic results and standard ads. You pay per verified lead — not per click. Ideal for service businesses and professional services.
Pay Per Lead Google Guaranteed Trust Signal
🎯
Display & Retargeting
Re-engage visitors who came to your site but didn't convert. Retargeting keeps your brand visible across the web and brings warm leads back when they're ready to make a decision.
Retargeting Brand Awareness Lower Cost
Our Process

Built to perform.
Managed to improve.

A campaign that's profitable on day one rarely stays that way without active management. We treat paid search as a living system — testing, refining, and optimizing every week based on what the data actually shows.

01
🔬
Competitive Research
Before a single dollar is spent, we research your competitors' ad strategies, analyze the keyword landscape, and identify where the best opportunities are in your market.
02
🏗️
Campaign Architecture
Tightly themed ad groups, match type strategy, negative keyword lists, ad extensions, and conversion tracking — all configured correctly before launch, not fixed after.
03
📊
Weekly Optimization
Search term reports reviewed weekly. Bids adjusted based on performance data. Underperforming ads paused. New copy tested against proven controls. Nothing set and forgotten.
04
📋
Monthly Reporting
A plain-language report each month covering spend, leads, cost per lead, and what we're doing next. You see the numbers and understand what they mean — no jargon required.
PPC campaign analytics
Lead generation dashboard
Local business targeting
Northeast Ohio
Every Month

What's included
in every engagement.

Paid search management isn't just running ads — it's the ongoing work that determines whether your budget generates leads or disappears. Here's what active management actually looks like.

🔍
Search Term Analysis
Weekly review of every search term that triggered your ads. Irrelevant terms get added to the negative keyword list. High performers get more budget allocated toward them.
✍️
Ad Copy Testing
Multiple ad variants run simultaneously. Underperformers are paused. Winners inform the next test. Your click-through rate and conversion rate improve continuously over time.
📍
Geo & Audience Refinement
Location performance data tells us which neighborhoods, cities, and zip codes convert best. We shift budget toward where your ads actually produce results.
📞
Call & Form Tracking
Every phone call and form submission tied back to the specific ad that generated it. You see exactly which campaigns are producing real business — not just clicks.
💰
Bid Management
Manual bid adjustments based on device, time of day, and location performance. Smart bidding strategies layered in once the account has enough conversion data to optimize.
📊
Monthly Performance Report
Spend, impressions, clicks, leads, cost per lead, and trend analysis — delivered in a format your team can actually read and act on. No marketing fluff, no hidden numbers.
A Real Campaign. Real Numbers.

"We'd never had a campaign that reported back to us in real money. This one did — immediately."

A Northeast Ohio home service business came to us spending $2,400/month on Google Ads with no conversion tracking and no negative keyword list. Within 60 days of rebuilding the campaign, they were generating 3× the lead volume at 40% lower cost per lead — without increasing their budget.

— Home Service Client, Akron area
Get My Campaign Audited →
Lead volume — same budget, rebuilt campaign structure
−40%
Cost per lead after 60 days
$0
Budget increase required to hit these numbers
Common Questions

Straight answers
about paid search.

Google Ads comes with a lot of complexity and a lot of misinformation. Here's what we actually tell clients when they ask.

Ask us anything →
What budget do I need to start?
It depends on your market and your goals, but most local businesses see meaningful results starting between $800–$1,500/month in ad spend. Below that, the data takes too long to accumulate for effective optimization. We'll tell you honestly what we think makes sense before you commit to anything.
How quickly will I see results?
Unlike SEO, paid search can generate leads on day one. Most campaigns show meaningful lead flow within the first 2–4 weeks. The first 60–90 days are about learning — gathering data, testing ad copy, and refining targeting. After that, performance typically improves significantly month over month.
Do I own my Google Ads account?
Always. Your ad account is set up under your Google account, not ours. You have full admin access at all times. If you ever decide to move on, you leave with your account, your data, and your history intact.
What's the difference between Google Ads and Local Services Ads?
Standard Google Ads are pay-per-click — you pay each time someone clicks your ad. Local Services Ads are pay-per-lead — you only pay when a verified customer contacts you through the ad. LSAs also carry the Google Guaranteed badge, which adds significant trust for service-based businesses.
Can you work with an existing campaign?
Yes. We regularly take over campaigns that weren't performing and rebuild them from the inside. Our first step is always a full audit — we'll show you exactly what's working, what isn't, and what we'd change before you make any decisions.

Stop guessing what
your ads are doing.

We'll audit your current campaign — or build a new one from scratch — and show you exactly what it would take to turn paid search into a reliable lead channel for your business.